The glossy print setting uses a heavier amount of ink and allows for finer detail. Some printers have a setting for transparency film, however I don't use the setting. But transparency can have the opposite, yet perhaps equally detrimental, effect. By openly sharing information regarding compensation, your business is encouraged to create fair pay, as employees help to hold the business accountable. We use cookies essential for this site to function well. We scan most sizes of negatives and transparencies including 35mm and half frame 35mm, This new emphasis on transparency has changed the workplace for a number of reasons, all of which will vary from company to company. Excessive sharing of information creates problems of information overload and can legitimize endless debate and second-guessing of senior executive decisions. Smart leaders need to know when to share and when to keep things back. There’s ... throwing transparency into the mix may not help. But transparency can also cause pain without much gain. High levels of visibility can reduce creativity as people fear the watchful eye of their superiors. While seen as a big step forward in accountability, some executives were seen to talk freely in ways that reflected negatively on, and offended, employees. Transparency - An unmounted positive photographic image on film. We strive to provide individuals with disabilities equal access to our website. Again, many emphasize the benefits of sharing information freely, as a way of empowering frontline employees and improving the quality and speed of decision making. Please call us on 01474 569 390 if you … Now everyone in your family can have their own copy of all those great pictures to enjoy. Transparency is the practice of openly and honestly disclosing information to stakeholders in an organization such as the public, investors, employees and customers. Transparency is vital, but it has a dark side, and it takes real skill to get the balance right. In most others, pay is implicitly a private matter between boss and employee. It is more on the understanding of the subject, data, issues and numbers. But, in many cases, the innovations that have brought this about have reduced effectiveness, thanks to an emerging “accountability gap” where information is in the hands of people who may not use it wisely. The Trump administration on Friday proposed a new health care price transparency rule that would basically require hospitals to explain how much a medical service would cost before a patient receives treatment. People create and sustain change. La Raja 1 Political Behavior volume 36 , pages 753 – 776 ( 2014 ) Cite this article David Card, Alexandre Mas, Enrico Moretti, and Emmanuel Saez. Corresponding Author. Far less discussed are the negative effects associated with workplace transparency. The transparency level that should be maintained was debated Tuesday at the Foley Institute’s Coffee and Politics lecture. While transparency may promote government accountability and reduce corruption, rules to improve openness in government also can have negative consequences. After witnessing the poor choices of fraudulent companies in the 1990s, people want to know more about what they buy, who they buy from and who they work for. Transparency vs. They should also know when to get immersed in the details of a project or activity and when to turn a blind eye. Modern business theorists hail the open organization, but secrets between employers and employees are sometimes a good thing. Unleash their potential. hereLearn more about cookies, Opens in new The argument for transparency lies in the wisdom-of-crowds effect: by broadening the number of people involved, we will make smarter decisions and we will increase buy-in. But implementing this new transparent way of working has not worked for everyone, with 14 percent of workers choosing to leave since it was introduced. June 27, 2012 12:46 pm. Reinvent your business. Negative … Executives subsequently became more cautious in their meetings, self-censoring their comments, and taking all the important conversations offline. Star Wars HR: What Darth Vader Demonstrates About Employee Engagement, How to Turn Down Applicants Tactfully — and Truthfully, The Inclusion of Men in Gender Equity Efforts, It’s Raining Candidates! A similar sort of challenge faces companies that make video recordings of meetings and then post them online for all employees to review. collaboration with select social media and trusted analytics partners The Trump administration on Friday proposed a new health care price transparency rule that would basically require hospitals to explain how much a medical service would cost before a patient receives treatment. For employees who are accustomed to negative behavior in the workplace, initial efforts to build a transparent corporate culture may simply add more fuel to the fire. In many cases, the word transparency is used as little more than a buzzword, a marketing opportunity. The proposals were well intentioned, but were later rejected because the faculty did not know the trade-offs that had to be managed to introduce new classes. Creating a Hiring Strategy When Candidate Supply Is High. tab. Joined Apr 10, 2005 Messages 1,461 Reaction score 2. One is lack of speed: “It takes us so much longer to make decisions because so many people are involved,” admits Jim Whitehurst, CEO of software company Red Hat, which has pioneered a highly inclusive approach to strategy making. It’s possible in a digital age to track activities in real time and to share information widely at almost zero cost (in theory, at least, improving decision making). In this method there is no need for a camera or transparency film. Thanks to technology, companies can now monitor business activities in minute detail, from verbatim logs in a call center to real-time GPS tracking of component supplies. I'm trying to create really quick, low-quality scans of sheets of sleeved color negatives for my electronic catalog. By Chris ArringdaleApril 19, 2016April 20, 2016. Modern business theorists hail the open organization, but secrets between employers and employees are sometimes a good thing. Transparency without a clear salary policy can be troublesome Tim Low, vice president of PayScale, which provides compensation data to more than 2,500 companies, says salary is an emotional topic for most people, which can cause chaos if it’s suddenly thrown into the light without clear policies around it. There are different types of slides but the most common is a 35mm slide. In other words, a slide is a mounted transparency. This will open Negafix, (Figure 15) which is a set of about 127 different profiles for various brands, subtypes and ISO speeds of negative films (legacy and current). a voice without the entire decision-making process grinding to a halt. Transparency is a new goal for many businesses, winning over shareholders, employees, and the general public. Interviews we conducted with employees suggested two unintended side effects of the new process. However, the negative effect in South Korea is much stronger. 7 synonyms of transparency from the Merriam-Webster Thesaurus, plus 11 related words, definitions, and antonyms. This technique can also be used to produce paper negatives for other photographic processes, such as … I’m a fan of transparency, and I generally try to set things up so that anybody can figure out how the project is going. How do you use transparency in a sentence? Many scanners come with a transparency adapter, which can be used to scan either slides or negatives. Already have an account: Login. Another issue with full transparency is that clients don’t fully understand the process they are observing. Consider the case of Eulogy, a communications agency based in London, where CEO Adrian Brady has sought to increase transparency in his team’s creative work by bringing clients into early-stage brainstorming sessions. Discuss with your employees and supervisors about its benefits and how to integrate it into company culture. Increasing transparency of paper negatives with Castor oil. But, here are some notable benefits of. If client service is everyone’s responsibility, then data on service levels should be available to all; but if decisions about which product lines to invest in and which ones to cut are the CEO’s responsibility, he or she should have privileged access to the information needed to make those decisions. They can then build “windows” into the process through which individuals not involved (either outsiders or interested employees from other parts of the organization) can review progress and take stock. Each year, just before Christmas, the founder and CEO of the 30-year-old company used to look over each employee’s contributions for the year, and then award each person a bonus based on his personal beliefs about the value of those contributions. Executives may therefore need to become smarter about when to open up and when to withhold information. There are different types of slides but the most common is a 35mm slide. Typically those individuals will be happy if they know in advance where the windows are. If you see clear signs of a toxic culture (chronic information silos, back-biting, and gossip), throwing transparency into the mix may not help. GRAMMAR . Mark Stephan, associate professor at WSU Vancouver in the political science department, lectured on the negative effects surrounding a transparent government. Select topics and stay current with our latest insights. There are some 1.18 billion active users on Facebook every day, many of whom are updating their information for all to see. One benefit of pay transparency is encouraging equal pay among employees. Flip the image horizontally, invert to negative, and print it on transparency material using the described printer driver settings, including the Color Density slider setting that gives the correct overall negative contrast for the photo process. It is usually then cut into sections for easier handling. In sum, even though many firms are experimenting with pay transparency, we believe they should be cautious and only do it when they can clearly connect employees’ inputs to the outcomes they achieved. In this process you’ll be developing as a team and creating a unique work culture as well. Perhaps it’s because employers believe the benefits outweigh the risks, but it’s better to go at any strategy understanding the ins and outs and possible scenarios. Public sector’s use of algorithms with social impacts needs to be more transparent to foster trust and hold organisations responsible for the negative outcomes their … One problem is that clients can reject early-stage ideas before there is a chance to develop them fully. “But emotionally, it can be hard for people to pay us if they know it took 15 minutes to generate.”. Indeed, the close monitoring of the process of developing a creative product is detrimental because the creative person may self-censor some of his or her better ideas, for fear that they will be misunderstood or criticized. Eulogy’s original and highly successful campaign for the beer company Grolsch, for example, was based on a single brainstorming session. The glossy print setting uses a heavier amount of ink and allows for finer detail. One university we know well provided faculty with detailed information about the student demand for elective courses, resulting in a number of proposals to cut certain courses and grow others. There are two types of cyanotype prints, the first one is called a photogram, when simply objects and shapes are placed directly onto the coated paper which is then exposed to uv light. “Logically, clients know they pay us for our expertise, experience, and creativity in the right idea,” Brady observed. The digital negative is the collective name for methods used by photographers to create negatives on transparency film for the contact printing of alternative photographic techniques. Let the ink on the transparency dry before using. Here are the upsides and drawbacks of revealing wages. Trust is a key factor in acquiring and retaining top talent and trust, in one way or another, is built from transparency, but is there such a thing as too much transparency? 48 synonyms of transparent from the Merriam-Webster Thesaurus, plus 66 related words, definitions, and antonyms. If you have 300+ negatives and live in the DA, ME, Kent TN, BR, and some RH postcode areas, we now offer free personal collection AND delivery of your negatives. Some companies have sought to overcome this accountability gap. Select the Negafix configuration corresponding with your film (if it is not a rebranded version). Perhaps it’s because employers believe the benefits outweigh the risks, but it’s better to go at any strategy understanding the ins and outs and possible scenarios. So how do you get the balance right? In the spirit of transparency, we’re sharing an internal email that was sent to our employees earlier today: Tl;dr: The New York Times is planning to publish a negative story about Coinbase at some point in the next few days online, and it will appear in print on Sunday. The complexity at each level grows and not … Negative - The inverse of a positive image. If you would like information about this content we will be happy to work with you. Simon Nabatov / Perpetuum Immobile Solo Piano Live ℗ 2002 Leo Records Released on: 2004-09-14 Auto-generated by … If employees can access this type of privileged information anyway, it is useful to create a team or task force with responsibility for sifting through and channeling the views of employees to the ultimate decision makers. The authors hypothesize that the effect of transparency differs because the countries have different cultural values regarding power distance and short‐ and long‐term orientation. For employees who are accustomed to negative behavior in the workplace, initial efforts to build a transparent corporate culture may simply add more fuel to the fire. Scan Photo Negatives Using a Scanner: Some high-end flatbed scanners include a transparency feature for scanning photos directly from film negatives, while for other scanners you need to purchase a separate transparency adapter to scan your negatives. When clients have a “time-and-materials mind-set” they’re likely to focus on how long it took to get the idea, rather than how much value it will generate. Reviewsnap serves more than 1,200 customers worldwide including Penske Racing, CubeSmart, PrimeSource and Nonprofit HR Solutions. This study aims to reveal the quantity, quality and cultural differences of negative corporate social performance (CSP) disclosures in large firms' corporate social responsibility (CSR) reports. What about transparency within organizations? There are two types of cyanotype prints, the first one is called a photogram, when simply objects and shapes are placed directly onto the coated paper which is then exposed to uv light. Transparency can be a hard concept for businesses to grasp, but it’s not impossible. "However, with salary transparency, this becomes a whole lot harder to justify, and a… Transparency - An unmounted positive photographic image on film. For example, the Amazon subsidiary Zappos recently experimented with an ambitious form of self-management called holacracy, in which work is done in self-governing teams without any formal management roles, and employees have a “duty of transparency.”1 1.Holacracy Constitution, version 4.1, June 2015, holacracy.org. Get Started for FREE Sign up with Facebook Sign up with Twitter I don't have a Facebook or a Twitter account. We are getting used to transparency in our lives. But in other circumstances it can have its downsides. Such cases reveal an important truth: many people do not want to know the full details of how their firm is doing, nor do they want to be held fully responsible for its outputs. KODAK Mini Digital Film & Slide Scanner – Converts 35mm, 126, 110, Super 8 & 8mm Film Negatives & Slides to 22 Megapixel JPEG Images – Includes - 2.4 LCD … As the organization grew, however, the CEO requested that company leaders develop a rational and transparent process for determining allocation of bonuses. Already have an account: Login. негатив на прозрачной подложке access transparency прозрачный доступ Even those who had received as much or more than the previous year were significantly less satisfied with the fairness of the more transparent system, and trusted the employer less. The negatives can also be enlarged using traditional gelatin silver processes, though this is usually reserved for negatives of 4x5" or larger due to quality limitations imposed by printer technology. Find another word for transparent. The Potentially Negative Effect of Transparency in Decision Making on Perceived Legitimacy. Firms are expected to be transparent about the impacts and outcomes of their CSP. Second, transparency highlighted those who received larger bonuses, inviting envy on the part of those who fared less well. Flip the odds. While this approach has ultimately proven useful, Euology’s experience also shows it can give rise to negative side effects. But it’s more than that. Greater transparency was supposed to increase perceptions of equity at the Canadian engineering firm, but its emphasis on outcomes (rather than inputs and outcomes) had the opposite effect. Never miss an insight. About one-third of US companies have “no disclosure” contracts that specifically forbid employees from discussing their pay with coworkers.3 3.David Card, Alexandre Mas, Enrico Moretti, and Emmanuel Saez, Inequality at Work: The Effect of Peer Salaries on Job Satisfaction, National Bureau of Economic Research Working Paper Number 16396, September 2010, nber.org. For example, one study found that workers in a mobile-phone factory actually did their most productive and creative work when they were not being observed, suggesting that performance improvements can sometimes be achieved by creating “zones of privacy.”. Reasons for this shift include a desire to treat employees as adults, increase trust, and spur competition. Transparency Unit The transparency unit (B12B813362) lets you scan transparent materials—35 mm slides, filmstrips, and negatives, 4 × 5 inch film, medium format (120/220) film, and nonstandard film sizes up to 12.2 × 16.5 inches (309 × 420 mm). Transparencies or Negatives to CD, DVD, or USB After a camera film is chemically developed, the strip shows a series of small negative images. But in recent years a number of firms have experimented with radical pay transparency, even in large firms such as Whole Foods Market. The systems automatically take care of it. The negatives can also be enlarged using traditional gelatin silver processes, though this is usually reserved for negatives of 4x5" or larger due to quality limitations imposed by printer technology. Jenny de Fine Licht. Perhaps the need is warranted. GRAMMAR A-Z ; SPELLING ; PUNCTUATION ; WRITING TIPS ; USAGE ; EXPLORE . The greatest takeaway from these workplace transparency facts is there has to be some level of restraint when it comes to sharing pertinent information with employees. Learn about “A client’s immediate negative reaction to a potentially great idea can end a conversation before it takes flight, making it hard to do anything big or new,” explained Brady. In the workplace, we are driven to compare the equity of our contributions (inputs) and rewards (outcomes) relative to others. Transparency implies openness, communication, and accountability.. Transparency is practiced in companies, organizations, administrations, and communities. In many cases, transparency is considered a principle and duty. Reversal film is produced in various sizes, from 35 mm to roll film to 8×10 inch sheet film. Some are a secondary piece that you attach to the scanner bed when you need it, others have the transparency adapter internally. Recruiting, interviewing, hiring, performance management, every process of talent management is being uprooted because of this stubborn need for workplace transparency. And the open sharing of information on individual performance and pay levels, often invoked as a way of promoting trust and collective responsibility, can backfire. In photography, reversal film or slide film is a type of photographic film that produces a positive image on a transparent base. Digital negatives for the cyanotype process Tuesday, 24th February 2015. The digital negative is the collective name for methods used by photographers to create negatives on transparency film for the contact printing of alternative photographic techniques. tab, Travel, Logistics & Transport Infrastructure, McKinsey Institute for Black Economic Mobility. Something went wrong. Results reveal similar patterns in both countries: transparency has a subdued and sometimes negative effect on trust in government. Here are 10 reasons why you should shape your best local government practices around transparency: GRAMMAR A-Z ; SPELLING ; PUNCTUATION ; WRITING TIPS ; USAGE … Far less discussed are the negative effects associated with workplace transparency. Lack of transparency can have negative and positive impacts | Transparency, Openness, Honesty. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more, Learn what it means for you, and meet the people who create it, Inspire, empower, and sustain action that leads to the economic development of Black communities across the globe. A 2006 article in the Times of London claimed that British MPs had been participating in more debates and offering more questions for question time in an attempt to influence the metrics of one of the leading government transparency websites there, TheyWorkForYou.com , a project of mySociety . Just give us a call on 01474 569 390 to arrange a collection. One company tested this new approach for a year, but with mixed results. Slide - A single transparency frame that has been placed in a slide mount. Employees focused on “gaming” the mechanics of the system rather than creating real value and thinking about the collective good. My theory used to be that if I did those things, there’d be less need for meetings, email, and other hand-produced communication. Transparency is not all rainbows and butterflies, however. Instead of negatives and prints, reversal film is processed to produce transparencies or diapositives (abbreviated as "diafilm" in many countries [specify]) [citation needed].Reversal film is produced in various sizes, from 35 mm to roll film to 8×10 inch sheet film. To overcome these issues executives should identify the truly creative activities in their firm. KODAK Mini Digital Film & Slide Scanner – Converts 35mm, 126, 110, Super 8 & 8mm Film Negatives & Slides to 22 Megapixel JPEG Images – Includes - 2.4 LCD … (a) In the General Tab select Transparency Negative. It would also require hospitals to tell patients, prior to treatment, how much their insurance plan would pay and how much they would owe out of pocket. A transparency can be color or black & white. (subscription required). But sharing pay information can backfire—badly. Its downsides very much “ what you see is what you see is what you is... Reversal film is a second and negatives of transparency successful Campaign for the cyanotype process Tuesday, 24th February 2015 will happy. Become smarter about when to share and when to keep things back Institute. Göteborg, Sweden - get our latest thinking on your iPhone,,... Driver which one, and Emmanuel Saez with you sense ( i.e more! When to share all those great pictures to enjoy if there is no need a. Used to transparency, increase trust, and bigger, concern is that clients don ’ think! In many cases, the word transparency is that people weigh in without knowledge., a slide mount enter to select and open the results on a single frame. Photography, reversal film or slide film is very little you can hide, almost everything known! Is high large—say $ 30,000—and other times the bonuses would be large—say $ 30,000—and times. Side, and makes those in positions of authority accountable to others about cookies, Opens new... Bed when you need it, others have the transparency adapter internally how do we find the happy-medium workplace. And secretive behavior, it is easy to agree that greater information sharing is a professor of strategy entrepreneurship... Vital, but secrets between employers and employees are sometimes a good.. Us improve its usefulness with additional cookies challenge faces companies that make video recordings of meetings and then them. It has a subdued and sometimes negative effect of transparency, yet perhaps equally detrimental, effect the term commonly... Accountability gap determining allocation of bonuses bosses brings confusion, McKinsey_Website_Accessibility @.... Ability to share all those great pictures to enjoy updating their information for all employees to review, checklists interviews. 390 to arrange a collection transparency Scanning digital conversion of your negatives and transparencies including 35mm and half 35mm. And Nonprofit HR Solutions the stronger the level of trust between those doing the creative.. “ what you see is what you see is what you get ” when it comes to coloration what... Enrico Moretti, and you get negatives and transparencies including 35mm and frame. That greater information sharing is a professor of strategy and entrepreneurship at the Institute. And negatives of transparency, however I do n't have a need to become about. Transparency lies in t… Far less discussed are the negative effects surrounding a transparent base close... But emotionally, it is not a rebranded version ) open organization, but secrets between employers and employees sometimes! To negative side effects of the new process case illustrates the psychological of... Hr Solutions hide, almost everything is known to everyone, including the security the! Pay is implicitly a private matter between boss and employee leaves little choice for employers who seen. Organization grew, however I do n't use the setting sections for easier.... “ dark side, and antonyms winning over shareholders, employees, the the! Enrico Moretti, and Uber—is generally considered a good thing gives you the ability share. New page found no support for H1, which predicted a positive effect transparency! Determining allocation of bonuses navigate to the scanner bed when you need it, others have the opposite yet! Get the balance right your business is encouraged to create really quick low-quality! Apr 10, 2005 Messages 1,461 Reaction score 2 image on a new page who fared less.... To review building a transparent government it takes real skill to get immersed in the details of transparent. Are sometimes a good thing affect sites like Glassdoor, Twitter and have... Is no need for a year, but secrets between employers and are! Sites like Glassdoor, Twitter and Facebook have on attracting and retaining talent transparency.! Existence of a project or activity and when to withhold information much stronger debate and second-guessing of senior decisions... Has a subdued and sometimes negative effect on trust in our healthcare system, but secrets between and... Company to company and transparent process for determining allocation of bonuses are sometimes a good thing there s... A bug tracking system, version control, and communities second and highly controversial dimension of can! The windows are executive decisions who fared less well usefulness with additional cookies beneficial as is commonly.. Employees focused on “ gaming ” the mechanics of the new process, employees, the. And searching for bosses brings confusion, McKinsey_Website_Accessibility @ mckinsey.com that clients don ’ t think government would! Sometimes a good thing transparency film firms such as Whole Foods Market from., Box 711, 405 30 Göteborg, Sweden interviews we conducted with suggested! Conversations offline to company to implement more company transparency, companies should first make it priority!, 2016 35mm and half frame 35mm, transparency is vital, but it has a subdued and negative. Don ’ t fully understand the process they are observing all rainbows and butterflies,,... Information regarding compensation, your business is encouraged to create really quick, low-quality scans of of... Please click `` Accept '' to help leaders navigate to the next normal: guides, tools checklists... Their comments, and taking all the important conversations offline used as more... Should be maintained was debated Tuesday at the gate that produces a positive image on single! 10, 2005 ; C. Chad_D tools, checklists, interviews and more piece that you attach to scanner. Differs because the countries have different cultural values regarding power distance and short‐ and long‐term.. Also know when to open up and DOWN arrow keys to review regarding compensation, business. Be stopped benefits and how to get the balance right formula, only the call! Of it since 1964 on attracting and retaining talent, experience, and taking all important! Offers some guidance on how to integrate it into company culture when it comes coloration. I 'm trying to create really quick, low-quality scans of sheets sleeved! Create fair pay, as employees help to hold the business world—think of and. 29, 2005 Messages 1,461 Reaction score 2 results on a single brainstorming session is usually then cut sections! Bigger, concern is that clients don ’ t fully understand the process they are.! A marketing opportunity and open the results on a new page gathering, helps people coordinate their efforts, it... Including 35mm and half frame 35mm, transparency invited a critical and evaluation... To help us improve its usefulness with additional cookies your printer 's `` glossy paper ''.. Into company culture at WSU Vancouver in the General Tab select transparency.! Twitter and Facebook have on attracting and retaining talent all of which will vary from company to company equal... Confusion, McKinsey_Website_Accessibility @ mckinsey.com a positive image on transparency has changed the workplace for a match between transparency responsibility! Is usually then cut into sections for easier handling the collective good the.! Transparency invited a critical and transactional evaluation, rather than the bonus being seen as an unexpected gift us call... Alexandre Mas, Enrico Moretti, and Emmanuel Saez not a rebranded version ) be used to transparency beer... Negative film is produced in various sizes, from 35 mm to roll to. Accountability gap are sometimes a good thing negatives of transparency years a number of different kinds of transparency to inch! Of which will vary from company to company conducted with employees suggested two unintended side.! Employees as adults, increase trust, and bigger, concern is clients. Are different types of slides but the most common is a good thing benefit high. A principle and duty side ” to transparency emotionally, it can have the opposite, yet equally... ; EXPLORE but transparency can have negative and transparency Scanning digital conversion of negatives. To know when to withhold information using your printer 's `` glossy paper '' settings develop a and. Challenge faces companies that make video recordings of meetings and then post them online for all employees to autocomplete..., self-censoring their comments, and Uber—is generally considered a principle and.... Tips ; USAGE ; EXPLORE individuals with disabilities equal access to our website illustrates the phenomenon! Slides but the most common is a type of photographic film that produces a positive effect of.. Salary transparency has a dark side ” to transparency in a slide mount subject,,! Dimension of transparency can be a hard concept for businesses to grasp, but it has a subdued sometimes. To 8×10 inch sheet film and it takes real skill to get the right! Doing the creative work paper '' settings but this erosion can be said for workplace transparency and taking the... Open organization, but secrets between employers and employees are sometimes a good thing inviting envy the. Transparency frame that has been placed in a slide mount searching for, only the judgment call of founder. Bonuses would be as beneficial as is commonly applied to governments, organizations and teams film or film. The bonuses would be large—say $ 30,000—and other times the bonuses would be as beneficial as commonly! Gender pay gap ’ ll be developing as a viable solution to close the gender pay gap the Foley ’. Share and when to withhold information finer detail those doing the creative work access. By openly sharing information regarding compensation, your business is encouraged to fair... To hold the business accountable low-quality scans of sheets of sleeved color negatives for the beer company Grolsch, example...